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Ryan Spoon

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"Clever" Email Marketing of the Day

March 18, 2010

Celebrating Tiger Wood's 'comeback' to the PGA Tour, TGW.com ran a clever promotional campaign: receive free shipping on all NIKE golf products for the 24 hours following Tiger's announcement.

Nike, who recently pulled Tiger Woods from the relaunched NikeGolf.com, did not run as aggressive a campaign... in fact, Tiger is still not included on the website:

In Advertising, Sports, Web 2-0 Tags Nike, Tiger Woods
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